Virtual data rooms are exchange platforms for confidential business data. This sort of secure cloud service is used by exigent customers in large profitable companies. Although high-priced, this market is conventionally unstylish, with few exceptions. When developing new media for the Drooms brand, I work on making it a chic exception.

A heterogenic, business orientated target group is used to well-known brands and expects quality. The recently produced Drooms image videos draw the image of a reliable and dynamic software provider. Playing the timeless value of good quality, they establish both Drooms company and the Drooms products as part of an expensive lifestyle. On top of the English versions the videos were dubbed in four more language versions.